Confidential portfolio
Beth Fileti (she/her)
May 2025Brand strategy & copywriting
Positioning a premium NYC line of hair products into a straightforward anti-trend brand
Turning the world's most recognized brand of recycled polyester into a multi-waste source platform
Rebranding a niche functional drink for high performers to a broader-reaching mood changer
Read this for web content and sales materials
Read this for long-form B2B content
Read this for a D2C digital + social campaign
Read this for a co-branded launch campaign
Read this for doughnut puns and website copywriting
Read this for my "one that got away"
Read this because a short story written as a wikipedia page sounds fun to you
Read this to see a campaign across digital and social touchpoints
Read this to see a collaborative launch campaign for two iconic brands
Read this for examples of B2B web content and sales materials
Read this to see my "one that got away"
Read this to see long form content written as a B2B sales tool
Read this because it's a short-story told as a hyperlinked Wikipedia article, and that sounds fun to you.
Read this because you love original halloween costumes.
An overwhelming nutrition label becomes a superfood's superpower.
A beloved local doughnut shop expands into distribution
The world's most advanced coffee pod (obviously, it's sustainable too).
Reestablishing creds for NYC's iconic "World's Most Comfortable" thong.
A collaborative launch of lacy, leakproof period underwear
Build an IT department without building an IT department
My "one that got away"
Challenging the market of procurement orchestration software
A short-story told as a hyperlinked Wikipedia article
Hellpool products are manufactured by Sheer Agony™, a Satanic Corporation
