Focal Point: Orchestration Guide
Enterprise-level procurement software looking to define their category
What I worked on:
- Copywriting
Work done for:
Focal Point
Brief
In response to annual trends in procurement strategies and maturation, Focal Point needed a viewpoint and guide to "Procurement Orchestration," which doubled as a sales pitch.
Strategic Direction by Katie Hatfield, Brandsisters; Creative Direction by Eva Brandstötter-Reilly, Brandsisters
