Hanky Panky: no compromise
Makers of the World's Most Comfortable thong team up with well-loved period-care experts
What I worked on:
- Campaign
Work done for:
hanky panky × saalt
Brief
Hanky Panky Plus is a partnership product between Hanky Panky (experts in comfortable thongs) and SAALT (experts in comfortable leakproof underwear). They were looking for a launch campaign that would speak to the unique brilliance of both brands, while introducing a new category for each of them.
Strategic Direction by Katie Hatfield, Brandsisters; Creative Direction by Eva Brandstötter-Reilly, Brandsisters; Final Campaign by Moises Chavez and Hanky Panky's in-house team
The Big Idea: no compromise
Presenting the Big Idea
Additional campaign ideas
Live campaign based on strategy (not my work; made by in-house team)
