portfolio for Macy's
Beth Fileti (she/her)
Feb 2026Brand strategy & copywriting
Evergreen consumer campaign: web + social
Brand strategy and copywriting
Brand strategy and implementation guidance
Brand positioning, strategy, and OOH
Product Campaign
Co-branded campaign with SAALT
Read this for my "one that got away"
Read this for doughnut puns and website copywriting
Read this to see a campaign across digital and social touchpoints
Read this to see a collaborative launch campaign for two iconic brands
Read this for examples of B2B web content and sales materials
Read this to see my "one that got away"
Read this to see long form content written as a B2B sales tool
Read this because it's a short-story told as a hyperlinked Wikipedia article, and that sounds fun to you.
Read this because you love original halloween costumes.
An overwhelming nutrition label becomes a superfood's superpower.
A beloved local doughnut shop expands into distribution
The world's most advanced coffee pod (obviously, it's sustainable too).
Reestablishing creds for NYC's iconic "World's Most Comfortable" thong.
A collaborative launch of lacy, leakproof period underwear
Build an IT department without building an IT department
My "one that got away"
Challenging the market of procurement orchestration software
A short-story told as a hyperlinked Wikipedia article
Hellpool products are manufactured by Sheer Agony™, a Satanic Corporation
