portfolio for Snap
Beth Fileti (she/her)
August 2026Brand strategy & copywriting
The right words for a co-branded campaign
Using language to sell sustainability
Owning an ownable verbal identity
Brand narrative and foundations
Read this for dark (chocolate) puns
Evergreen consumer campaign
Training a model to recognize if someone is taking a selfie in a mirror
Read this for doughnut puns and website copywriting
Read this for an OOH B2B campaign
Read this for naming, web copy, and campaign ideas
Read this for journal articles
Read this to see a campaign across digital and social touchpoints
Read this to see a collaborative launch campaign for two iconic brands
Read this for examples of B2B web content and sales materials
Read this to see my "one that got away"
Read this to see long form content written as a B2B sales tool
Read this because it's a short-story told as a hyperlinked Wikipedia article, and that sounds fun to you.
Read this because you love original halloween costumes.
An overwhelming nutrition label becomes a superfood's superpower.
A beloved local doughnut shop expands into distribution
The world's most advanced coffee pod (obviously, it's sustainable too).
Reestablishing creds for NYC's iconic "World's Most Comfortable" thong.
A collaborative launch of lacy, leakproof period underwear
Build an IT department without building an IT department
My "one that got away"
Challenging the market of procurement orchestration software
A short-story told as a hyperlinked Wikipedia article
Hellpool products are manufactured by Sheer Agony™, a Satanic Corporation
