Beth Fileti (she/her)

August 2026
Copywriting and Brand Strategy

Hellpool products are manufactured by Sheer Agony™, a Satanic Corporation

What I worked on:
  • Brand
  • Copywriting
The whole map. In just a tap.
Work done for:
Halloween
Brief

For two years, I used a small motor that I built for my halloween costumes. A colleague dared me to be a washing machine for the next Halloween. Challenge accepted, I made a wearable "Washing Machine From Hell" and leaned into the weekly horrors of household chores.

Washing Machine challenge from Katie Hatfield, Brandsisters

Inspiration

Enjoying the "halo" of the Whirlpool logo, I branded my washing machine as "Hellpool." Complete with a missing sock, satanic references, and my own experience as a fairly lazy laundry-doer, I wrote silly content to bring the costume together.

Accolades

The costume was awarded the highly-respected second place award (a Yeti cooler) at my local bar and first prize (bragging rights) at the office.

Washing Machine, "Whirled Peace," and Spinning Beach Ball of Death
beth@politetype.com | 973-573-1931
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