Hanky Panky: The Original
Hanky Panky's ultra comfortable lace thong, revolutionizing underwear drawers since 1986
What I worked on:
- Campaign
Work done for:
hanky panky
Brief
After launching a couple new product categories, Hanky Panky was looking for an evergreen brand campaign to reinvigorate sales of their flagship product—the signature lace thong. We looked to the thong's legendary status, iconic features (sorry dupes), and New York City creds to make sure shoppers know and continue to reach for "The Original."
Strategic Direction by Katie Hatfield, Brandsisters; Creative Direction by Eva Brandstötter-Reilly, Brandsisters
